PUTTING IDEAS INTO WORDS.
NOT YOUR STRONG SUIT.
You’re creative, you’ve got a great business (or a great biz idea) and you can sure as hell hustle in person. But when it comes to presenting your ideas on paper… that’s a whole different story.
Every time you start writing, you’re stressed like you don’t know what to wear on your first date. You’re stringing together messy words into an awkward—not to mention boring—outfit of an essay.
You don’t have to feel like you’re a bad writer anymore.
Whether it’s crafting your website copy, writing a client case study, or editing your sales collateral, all the ideas are already in your head—you just need someone to help translate it into compelling copy and persuasive paragraphs.
COMMUNICATE IN STYLE.
AND WITH SUBSTANCE.
And this is where I come in. I’m here to help you translate your ideas into words, and tie it all together with a proverbial bow on top.
I help you communicate your story in style. Along with a healthy heaping of insight and meaning.
You’re asking “how?” I draw from these disciplines:
I don’t just put your words together into pretty packages, I work to understand your customers’ deepest desires and strongest values. Once I understand what makes them tick, I can craft your copy in a way that speaks directly to them, like they were the only ones in the room. By the way, I hold a Bachelor’s of Commerce in Marketing from the University of British Columbia.
As a freelance writier who’s been published in the Huffington Post and the Georgia Straight, I ask the hard questions. You’ll feel uncomfortable, but in a good way. (Read: not the “ugh, this is two sizes too small” kinda way, but the “I’ve never thought about styling it like that” kinda way).
I see the world through the eyes of a consumer ever since I studied Paco Underhill and his science of shopping, as well as Donald Norman’s user experience design. How does this apply to communication? I apply the same principles to user-centered communication. So no, your copy won’t sound like corporatespeak or legalese.
Are you ready to take your communications to the next level?